This weeks reading was about strategy and planning.
The two main points to remember about this weeks reading are that strategy and planning are very important for any successful project (whether is be PR or not) and that theres lots of theory behind planning and stratagy.
This week the reading was pretty dry, I'm not overly interested in the intricacies of the theory models, so it was a bit of a trial to get through.
The Five Principles of Strategy for Public Relations by Mintzberg and colleagues' was an interesting take on the idea, though. The tailoring of the principals specifically to PR was pretty interesting.
Subscribe to:
Post Comments (Atom)
Louisa I can really see that this week's reading was not as intruding as you would like them to be :) last week you wrote very passionately. However I am glad you got one of the major points I learnt, the five Ps.
ReplyDeleteI deffinately agree with your opinions on the readings regarding strategy and Planning. Judging on conversations with others I'd say that most people would agree that they were 'dry'.
ReplyDeleteI suppose that the importance of strategy and planning is a given, particularly considering the number of companies competing for their target audience everyday.
Without careful planning these messages would be lost amongst the sea of others that potentially could have a better strategy.
Fortunately this weeks readings were much more interesting and shed more light on the role of PR.