tactics and PR in buisness

This weeks reading included two chapters.
Chapter 8 was about tactics, and was surprisingly useful.
I've had a lot of trouble doing this subject, as Public Relations is heavily based within a consumerist society, and i myself am not too big on consumerism. However, being fairly active within the local activist community i have to come to realize that community groups, activist groups in particular, are severely lacking in successful PR and media practices. As a result, I've found a really positive way to use the things i learn in this subject.
This weeks reading was particularly useful, outlining different tactical approaches to PR, mainly in relation to their method of delivery. These included mail, web, print etc.
The 2 main things i gleaned from this reading was a useful in site into how the internet can be utilised, for example through webpage, email etc. and also the importance of production consistency. Consistency in the visual depiction of information across a range of mediums has always made sense to me in relation to any kind of campaigning. This section of the chapter was therefor extremely useful in pinning down the specifics that should be taken into account.

Chapter 14 was about PR in business, and, as i mentioned above, I'm not the biggest fan of consumerism and capitalism.
With little interest in the topic, i found the chapter fairly dry, however i did enjoy reading about Corporate Social Responsibility (CSR).
This is a term which has been coming up quite often for me and seems really cool. Although it no doubt benefits the organization through positive exposure, the concept of benefiting the community at the same time is a really positive thing.
Its also great to see the concept of CSR becoming more and more present. To me, it reflects well on the social climate we live in, indicating the public is becoming more aware. Its also great to see organisations are becoming more receptive to the views of the public.

- Louisa